Free toolsOutlier finder
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Outlier finder

Which of an account's recent posts beat its own median, and by how much. Any public Instagram handle.

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Public accounts only. Reads the last 30 posts. 3 free lookups a day. TikTok is coming.

What this can't knowIt can tell you which posts beat the median. It cannot tell you why. Views alone don't explain a hook, a format change, or a posting-time shift. The product transcribes each post's spoken hook, reads its on-screen text, classifies it, and writes the reason.

What counts as an outlier?

A post at two times or more of the account's median. Reels are measured by views; carousels by likes, because Instagram does not expose carousel impressions to anyone outside the account.

Why only Instagram?

The TikTok adapter is live in the product but the free tool launches on Instagram first. TikTok lookups are next.

Why is the lookup limited to three a day?

Every uncached lookup costs us vendor API calls. Repeat lookups of the same account within 24 hours are served from cache and don't count against anyone.

Can I use this on competitors?

Yes, any public account. Finding a competitor's outliers is the cheapest research there is. Explaining them is the part that takes a pipeline.

The same answer, from your own posts.

ViralAri reads your last 30 posts and computes this for your channel, not from a benchmark. First insight in about 10 minutes, 7 days free.

Run it on my channel →
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