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Best time to post, by niche

Benchmark windows for your niche and platform, shown in your audience's timezone and yours.

Default when your niche isn't listed. Commute and evening scroll windows.

Benchmark windows · General / lifestyle · Instagram
Mon
7am to 9am
Tue
7am to 9am
7pm to 9pm
Wed
7am to 9am
Thu
7am to 9am
7pm to 9pm
Fri
7am to 9am
Sat
no benchmark window
Sun
10am to 12pm
Benchmarks describe when a niche's audience is online on average. Your audience is not average. The product computes your real heatmap from the posting hour and engagement of your own last 30 posts.
What this can't knowThese are benchmark windows, not your data. We publish them because every creator asks, but the only honest answer for your account comes from your own posting history. The product builds that heatmap from the posting hour and engagement of your last 30 posts.

Where do the benchmark windows come from?

They are the widely published audience-online windows for each niche, the same ranges scheduling tools show, expressed in the audience's local time. They are not derived from ViralAri's data and we don't claim they are.

Why does niche matter?

A fitness audience is online at 6am. A comedy audience is online at 11pm. A finance audience disappears on weekends. The platform is the same; the people are not.

What if my audience is in a different timezone from me?

Pick both zones above and the windows are converted. Posting at 7pm New York time from Lagos means posting at midnight; the converter does that arithmetic so you don't have to.

How do I find my real best time?

Group your posts by posting hour and day, compare engagement per group against your median, and you have it. That takes a spreadsheet and an afternoon, or it takes the product ten minutes.

The same answer, from your own posts.

ViralAri reads your last 30 posts and computes this for your channel, not from a benchmark. First insight in about 10 minutes, 7 days free.

Run it on my channel →
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