// free library
Hook templates that
actually work.
50+ structural patterns behind real viral Instagram and TikTok hooks, organized by niche. Pick a template, fill in your topic, ship it. No signup needed.
// why these hooks
Generic hooks die in the first second.
Every template here is a real structural pattern — direct accusation, specific number, vulnerable confession — not a generic “{TOPIC} you didn't know about”. They work because they break the scroll pattern with stakes specific enough that viewers pause.
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