How it works.
Three steps from connect to insight. End-to-end in under five minutes, every time.
Connect your handle
Type your Instagram or TikTok username. No password, no OAuth, no permissions screen. We read what's already public on your profile.
We pull up to 30 of your recent posts via a verified data provider, filter to reels and carousels (photos are excluded for relevance), and store the metadata our analysis needs.
We watch every post
Each post goes through hook extraction, classification, and scoring. Spoken hooks are transcribed, on-screen text is read, and content is scored against your channel's own baseline.
Reels are scored on engagement-per-view. Carousels are scored on engagement-per-follower. Each post is compared only to its own type so the comparison stays apples-to-apples.
Patterns and hooks
We surface 5 to 8 channel-wide patterns and one headline insight. Then you can generate fresh hooks in your voice for whatever you're filming next.
Hook generation uses your top 10 winners and bottom 10 underperformers as examples, plus a voice fingerprint we extract from your captions and transcripts. Output reads like you, not like AI.