What should you charge per post?
A defensible range for Reels, carousels, stories and UGC bundles, from your followers, engagement and niche.
By followers. Don't know it? Use the engagement rate calculator first.
How is the sponsored post rate calculated?
A tier base from follower count (nano, micro, mid, macro, mega), scaled by how your engagement rate compares to the platform's typical band, then by a niche multiplier. Finance and B2B pay a premium; comedy and gaming discount.
Is this the same formula ViralAri uses in the app?
Yes. The function lives in a shared package so this page and the in-app rate card produce identical ranges. The app adds a written rationale and recomputes after every sync.
Should I charge the low end or the high end?
Start above the midpoint. Brands expect a negotiation, and usage rights, exclusivity and multi-post packages each justify moving toward the high end or past it.
What about UGC without posting?
Content the brand runs on its own channels is priced on production plus usage rights, not reach. The UGC bundle row assumes three to five deliverables with usage included.
ViralAri reads your last 30 posts and computes this for your channel, not from a benchmark. First insight in about 10 minutes, 7 days free.
Run it on my channel →