Brand deal rate calculator
The starting CPM and multipliers are placeholders so the math shows something. They are not market rates. Replace them with numbers from your own past deals or what the brand tells you.
How to use it
- Enter your typical views per video.
- Set your own CPM range, the number of videos and any multipliers for usage rights and exclusivity.
- Use the range as a starting point for your quote.
The formula
Per video: average views / 1,000 x CPM. CPM means cost per thousand views, the price a brand pays for every thousand people who see the content.
Total: per video x number of videos x usage rights multiplier x exclusivity multiplier + flat extras. The range uses your low and high CPM.
What the multipliers are for
Brand deals often include more than the post itself. Price those extras explicitly instead of giving them away:
- Usage rights: the brand runs your video as an ad or keeps using it for months.
- Exclusivity: you agree not to work with competitors for a period.
- Flat extras: props, travel, raw footage, extra revision rounds.
Questions
What CPM should I use?
We cannot tell you, and anyone who gives you one number for every niche is guessing. Start from your own past deals or offers, and adjust for your niche and audience.
Should I use my best video's views?
No. Use a typical recent number, such as the median of your last 10 to 20 posts. Brands see your average, not your outlier.
Is anything sent to a server?
No. What you enter is not sent or saved.
Check your actual draft before you post
Check any short in about a minute: Ari scores the opening, flags the moments most likely to lose viewers, suggests 3 fixes and writes 5 hooks from what you say. Got a podcast or stream? Clip finder finds the best moments in videos up to 15 minutes.
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