The hook library
Pick your niche
- Food creators10 templates
- Fitness creators10 templates
- Finance creators10 templates
- Business creators10 templates
- Parenting creators10 templates
- Beauty creators8 templates
- Fashion creators8 templates
- Travel creators8 templates
- Real estate creators8 templates
- Tech creators8 templates
- Gaming creators8 templates
- Comedy creators8 templates
- Education creators8 templates
- Mental health creators8 templates
- Relationship creators8 templates
- Pet creators8 templates
- DIY and home creators8 templates
- Photography creators8 templates
- Music creators8 templates
- Small business creators8 templates
Get 5 hook templates for your niche
Pick your niche and we will email you 5 fill-in templates from the library, each with a pattern and a worked example. Free, no account needed.
The hook types in the library
- Contrarian
- Disagree with common advice, then prove it.
- Story
- Start in the middle of something happening.
- Number first
- Lead with your own real figure.
- Question
- Ask what the viewer is already wondering.
- Confession
- Admit something, then share the lesson.
- Authority
- Lead with experience you actually have.
- List
- Promise a short, countable list.
- Direct
- Talk straight to one viewer about their problem.
- Pattern interrupt
- Break the expected first frame or line.
- Vulnerable
- Share something real and unpolished.
Test a hook before you film it
Filled in a template? Paste it into the hook analyzer for a quick text-only estimate, or generate fresh options with the hook generator.
Questions
How do I use a hook template?
Pick a template that fits your video, replace every [BRACKETED] part with your own specifics, and say it as the very first line. Put a few words of it on screen at the same time for people watching with the sound off.
Are the numbers in the examples real?
No. The examples are illustrations of the pattern. When you use a template, use your own real numbers and experiences, never invented ones.
Will a template make my video go viral?
No template can promise that. A template gives you a proven structure for the first line; the video still has to deliver what the hook promises.
Can I use these on TikTok, Reels and Shorts?
Yes. The structures work on all three. Keep the spoken line short enough to land in about three seconds.
Already filmed it? Check the hook you actually used.
Check any short in about a minute: Ari scores the opening, flags the moments most likely to lose viewers, suggests 3 fixes and writes 5 hooks from what you say. Got a podcast or stream? Clip finder finds the best moments in videos up to 15 minutes.
More free tools
- Free, daily limitHook generatorFive openers for any topic, with on-screen text and the hook type.
- Free, daily limitHook analyzerScore your opening line, see what to change, get three rewrites.
- Free, daily limitScript generatorHook, timed beats, on-screen text and a CTA for 15, 30 or 60 seconds.