Examples are illustrations. Swap in your own real numbers and stories; never invent them.
This [ITEM] cost $[N]. I've worn it [N] times. This one cost $[N] and I've worn it [N] times.
“This coat cost $890. I've worn it four times. This one cost $60 at a thrift store and I've worn it 140 times.”
Number-first hook for wardrobe-math content; the comparison does the arguing for you.
Lead with the number in the first two words and put it on screen. Use your own real figure, never a made-up one.
[PROFESSIONAL GROUP] never [DO X] with [ITEM]. Once you see it you can't unsee it on [GROUP].
“Stylists never let a blazer sleeve end at the wrist. Once you see it you can't unsee it on every guy at a wedding.”
Authority hook for fit-rule content; works best when viewers can check the rule on someone they know.
Name your credential in a few words, then go straight to the point. Only claim experience you actually have.
Everyone says [GROUP] can't wear [ITEM]. I'm [GROUP] and I've worn it [N] days straight.
“Everyone says short guys can't wear wide-leg trousers. I'm 5'6 and I've worn them 30 days straight.”
Contrarian hook for body-type content; only credible if you are the body type in question.
Say the claim flat and calm, then prove it within a few seconds. A contrarian line without proof reads as bait.
I own [N] [ITEMS]. I wear [SMALL N]. The other [N] are for [HONEST ADMISSION].
“I own 61 pairs of shoes. I wear six. The other 55 are for a version of me that doesn't exist.”
Confession hook for decluttering or overconsumption content; viewers count their own shoes immediately.
Say it like you are telling a friend. Follow with what you learned, so it reads as useful and not just dramatic.
If your [ITEM] [PROBLEM], it's [FIT ISSUE]. Not your body. Go [DO X].
“If your jeans gap at the back waist, they're cut for a different hip. Not your body. Go one size down and take the waist in.”
Direct hook for fit troubleshooting; naming the body-blame and removing it is the pull.
Talk to one viewer, not an audience. Short sentences, no warm-up, and put the key word on screen.
Three things [WELL-DRESSED GROUP] buy that [TYPICAL GROUP] never think of. None of them are clothes.
“Three things well-dressed men buy that most guys never think of. None of them are clothes.”
Listicle with a twist; the 'none of them are clothes' line forces the click.
Show the count on screen as text and keep each item short. Deliver the strongest item first or tease it by number.
I dressed like [DESCRIPTION] for [N] years because [REASON]. The day I stopped was [SPECIFIC MOMENT].
“I dressed in all black for 11 years because I thought it was a personality. The day I stopped was when my sister asked if I was going to a funeral at her baby shower.”
Story hook for personal-style evolution; the specific moment matters more than the lesson.
Start mid-scene. Say the line in the first second, while something is already happening on screen, and skip any setup.
Would you wear this if [CONDITION]? Because that's the only question that tells you if you actually like it.
“Would you wear this if nobody could post about it? Because that's the only question that tells you if you actually like it.”
Question hook for intentional-wardrobe content; use when the post body is a genuine framework.
Ask it straight to camera and pause half a beat. Only ask questions you answer in the video.
Pick your niche and we will email you 5 fill-in templates from the library, each with a pattern and a worked example. Free, no account needed.
Pick the template closest to your video, swap every [BRACKETED] part for your own specifics, and say it as your first line while a few words of it appear on screen. Use your own real numbers and stories; the examples are illustrations.
8 templates covering these types: Number first, Authority, Contrarian, Confession, Direct, List, Story, Question. Rotating types keeps your openings from sounding the same.
Paste it into the free hook analyzer for a quick text-only estimate. For a real answer, check the filmed draft in ViralAri, which scores the opening you actually recorded.
Check any short in about a minute: Ari scores the opening, flags the moments most likely to lose viewers, suggests 3 fixes and writes 5 hooks from what you say. Got a podcast or stream? Clip finder finds the best moments in videos up to 15 minutes.